Until now, haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building our brand on buzzwords and beliefs of the past, we took the radical path of biotech to develop K18 Hair.

• If we understand the biology of hair we can change it
• The bounce in your hair can put a bounce in your step
• Youthful hair doesn’t have to be reserved for the youths
• We are only as strong as our connections
• Trends are temporary, damage should be too
• Haircare doesn’t have to be complicated